A lot of newspapers are keeping a close eye on Rupert Murdoch’s decision to introduce a paywall on all of his newspapers websites, which will dramatically change the model of the current free-to-view news website. It is somewhat of a bet, whether this model will work, but it has already been rejected by The Guardian [...]
As part of the Sun’s 40th birthday celebrations it has released a video on YouTube mocking Apple’s iPhone TV adverts. In the video the tabloid claims “The Sun has been the UK’s best handheld for 40 years. Top news, sports, photos, gossip and games in an easy-to-share format. No waiting for pages to load, no [...]
Recently there seems to have been a speight of you-centric advertising campaigns, notably Microsoft’s “I’m a PC” and “Windows 7 was my idea”. This approach has also been used by the likes of Apple, Vodafone and Yahoo. The idea of you-centric advertising is to put you the customer at the centre of the universe but [...]
From today YouTube is going to be using some more traditional advertising methods to get the message across that it now has a selection of full length programming available for viewing. The video site owned by Google will be placing ads on the sides of buses, inside tube trains and in some publications. In addition [...]
Milo.com is a website that puts an interesting twist on e-commerce and comparison sites, it allows local shop owners to upload their stock lists, enabling shoppers to check if an item is in stock before they venture out to buy. The website has just raised $4 million from investors to grow it’s business, which already [...]
The three biggest magazine publishers in the US, Hearst, Time Inc and Conde Nast are said to be currently in talks to create a store similar to iTunes which would sell digital versions of their publications. With print circulation continuing to drop this could be the saviour of subscription publications, it should be remembered that [...]
Sky launched an advertising campaign for their online music service this week. The campaign is mainly focused online but there is currently a TV ad showing and it will also be featured on Sky magazine’s December front cover. The campaign is driving traffic through to www.skysongs.com, where people can stream music from EMI, Sony, Universal [...]
It’s that time of year again when businesses start choosing Christmas cards and/or calendars to send to their clients as a thankyou. So is this just standard procedure or is this actually an opportunity to cement the client relationship, or even cross sell? In my opinion it should be treated as both of the latter [...]
Today Google has launched a UK ‘Shows’ section on YouTube which will play free-to-air full length TV programmes and clips from Channel 4, ITN, BBC Worldwide and Turner. Google expects the quantity of programmes available on the site to increase significantly in the next few months but the 5000 or so that are already available [...]
Recent research that Coffee Republic have carried out has shown that women are deterred from going into their stores because of the dark interiors that they currently have. This has spurred the brand into revisiting it’s image on the high street, giving agency Conran & Partners the task of making it more appealing to customers [...]