Has the Churchill insurance company gone mad or is it about to perform pure marketing genius? The RBS owned company has partnered with Qdos Entertainment to produce a pantomime which will include the nodding Churchill dog, which is the marketing device used in the Churchill adverts. This could be either a complete flop for both the insurance company and for audience ratings watching the pantomime or hailed as a huge marketing success.
The move will attract a lot press and news article, helping to increase the brands coverage to other markets previously un-touched. The puppet will appear alongside celebrities such as John Barrowman from Dr. Who and former Eastenders actor Shane Richie.

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