Google has built its huge enterprise up on very little advertising and after 11 years of being a company has finally created a marketing campaign in the UK and 5 other countries. There aims is to increase its market share even further over Microsoft. The “Gone Google” Campaign will focus on the 1.7m businesses the [...]

Every marketing/advertising agency is looking for a new and innovative ways of advertising services and products, after all that is there job, so I am pleased to see that the agency tasked with advertising the band Editors new album has come up with a novel idea. The band have created a treasure hunt on Google [...]

Has the Churchill insurance company gone mad or is it about to perform pure marketing genius? The RBS owned company has partnered with Qdos Entertainment to produce a pantomime which will include the nodding Churchill dog, which is the marketing device used in the Churchill adverts. This could be either a complete flop for both [...]