Recent research that Coffee Republic have carried out has shown that women are deterred from going into their stores because of the dark interiors that they currently have. This has spurred the brand into revisiting it’s image on the high street, giving agency Conran & Partners the task of making it more appealing to customers of the female variety.

Although the research did highlight this particular area, it is the overall aim for the brand to reach out to a wider audience. In addition to the work that Conran & Partners are carrying out there are 20 new stores in the UK planned for opening in the next 12 months. When the new look is decided on it will be rolled out to the brand’s flagship store in London before it get’s unveiled across the rest of the UK and eventually internationally.

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