In a day and age where most business is conducted over the internet or by phone it wouldn’t be wrong to ask if corporate gift giving still had a place or purpose. Businesses send e-cards at Christmas and attend video conferences and seminars, always keeping miles of fibre optic cable between them. I think that the because of the lack of personal interaction between businesses nowadays then the personal touch can go a long way.

I’m not talking about tacky corporate gifts like pens, key chains and coasters, they will always be used as bag fillers at exhibitions and desk decoration for employees. I’m talking about really personal Corporate Gifts that allow you to express your gratitude to a client. There are companies out there who will assemble bespoke hampers full of foods and wines that can really be appreciated.

Put yourself in your client’s shoes, would you prefer an e-card and a generic corporate gift or would you be pleasantly surprised that your supplier had remembered that you’re a red wine lover or a chocaholic? The answer is obvious I know which is why I don’t understand why more people don’t do it. If you don’t already do so, I would consider sending personal corporate gifts because they’ll sit in stark contrast to the masses of digital communications that are common place in the day and age.