WD Weatherspoons have recently ceased stocking the energy drink RedBull and have switched brands to Monster. According to a leaked report, Red Bulls plan to regain the WD Weatherspoons account was to insert under cover personal into Weatherspoons premises with their own supply of Red Bull to consume on site insert on buying the Monster [...]
Mike Ashley has taken Newcastle Football Club off the market and has reviled that he will be looking to generate revenue through selling on the naming rights to Newcastle’s stadium, St James Park. Hope this is going to lie with the fans is another matter.
Many football clubs have gone down the very same route to [...]
Some of the most memorable adverts are the ones with distinctive and well thought music scores. Here are some of favourite adverts with great music scores
1. Virgin Media, 2009 – The Virgin Media advert with the Mazzy Star track ‘Into Dust’. Extremely thought provoking with great cinematography.
2. Orange 60 Seconds, 1994 – Simple concept with [...]
The new buzz word in marketing at the moment is, “Social media”. It’s relatively easy to start and cheap, but not many people understand how to correctly utilize it and also the pitfalls surround this type of medium.
The most popular platforms to begin social marketing are blogs, forums, Facebook and other social network sites and [...]
Google has built its huge enterprise up on very little advertising and after 11 years of being a company has finally created a marketing campaign in the UK and 5 other countries. There aims is to increase its market share even further over Microsoft. The “Gone Google” Campaign will focus on the 1.7m businesses the [...]
Every marketing/advertising agency is looking for a new and innovative ways of advertising services and products, after all that is there job, so I am pleased to see that the agency tasked with advertising the band Editors new album has come up with a novel idea. The band have created a treasure hunt on Google [...]
Has the Churchill insurance company gone mad or is it about to perform pure marketing genius? The RBS owned company has partnered with Qdos Entertainment to produce a pantomime which will include the nodding Churchill dog, which is the marketing device used in the Churchill adverts. This could be either a complete flop for both [...]