Recently there seems to have been a speight of you-centric advertising campaigns, notably Microsoft’s “I’m a PC” and “Windows 7 was my idea”. This approach has also been used by the likes of Apple, Vodafone and Yahoo. The idea of you-centric advertising is to put you the customer at the centre of the universe but in reality is that what we want?

Lucy Barrett writing for the guardian quite rightly asked if it matters that consumer feedback helped develop a product, don’t consumers expect this of huge companies like Microsoft and Apple anyway without having to be told about it? Surely it’s more important to find out how any changes can actually benefit you as a consumer.

In the current recession consumer trust in large corporations is at a low and these brands are quite rightly trying to win us round, but all they’re really succeeding in doing is making us indifferent to their campaigns. The best analogy for this is that of a couple that never fight or argue and ultimately don’t live happily ever after, because in a relationship one or both participants need to challenged. Consumers want food for thought not a slap on the back, so lay off the you-centric marketing!

Further Thoughts:
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