Doritos are offering the chance to win £200k by making your own advert, the ad will also be shown during the World Cup. They are running the competition via their website and a select few will go up in front of a celebrity judging panel who will decide who the winner is.

This whole campaign is being run using social media using Twitter, Facebook, YouTube, Vimeo and their own site. Their Facebook group alone has got nearly 60,000 fans and not surprisingly. They are really engaging with their customers by offering weekly prizes and giving industry tips and advice. You can also watch the previous winners advert which I must say is really good!