Milo.com is a website that puts an interesting twist on e-commerce and comparison sites, it allows local shop owners to upload their stock lists, enabling shoppers to check if an item is in stock before they venture out to buy. The website has just raised $4 million from investors to grow it’s business, which already has 42,000 stores in the U.S. using it.

The founders are not entirely sure how they are going to make money out of the venture but as with the likes of Twitter and even Google, quite often the best ideas always find ways of becoming profitable once the product/service is right. The obvious revenue stream would be to charge shop owners to use the site but the founders are also considering an AdWords style model whereby contextual advertising would appear along with the search results. In a world where local shop owners are becoming few and far between, Milo.com could be their saviour!

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