Mike Ashley has taken Newcastle Football Club off the market and has reviled that he will be looking to generate revenue through selling on the naming rights to Newcastle’s stadium, St James Park. Hope this is going to lie with the fans is another matter.
Many football clubs have gone down the very same route to generate extra cash, Wigan’s Stadium was sponsored by JJB Sports but now DW Sports, Bolton FC’s stadium is called the Reebok stadium and Hull City’s stadium is called the KC Stadium which is for slightly different reasons.
But all these stadiums are relatively new and new to the Premiership, how will established top club’s fans react to the change of a stadiums name.