The online gaming website cheeky bingo has launched its new advert recently, hitting both TV screens and most popularly, the video sharing network YouTube.

The ad depicts the cheeky bingo mascot, the glamorous bingo ball animation also known as Cheeky, recruiting new players with her trademark purple smile. Cheeky bounces past the residents of Britain’s streets turning frowns into smiles and organising a street party reminiscent of those recently thrown in celebration of the royal wedding.

The motto of the ad is ““something rather cheeky is going on”, but the focus of it is to spread the word about the new cheeky bingo promotion – the Friday £5,000 Free For All.

Cheeky bingo was one of the first online bingo brands to offer free bingo to players 24 hours a day, rather than in limited sessions. Now that practically all of the other bingo websites are offering the same, however, this latest ad suggests that cheeky is upping the ante with free bingo and a cash prize incentive on a key weekend night.

You can find out more about cheeky bingo on the very helpful ohmybingo.com site, as well as finding out info about a number of other prominent online bingo websites.

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