The three biggest magazine publishers in the US, Hearst, Time Inc and Conde Nast are said to be currently in talks to create a store similar to iTunes which would sell digital versions of their publications. With print circulation continuing to drop this could be the saviour of subscription publications, it should be remembered that [...]
Sky launched an advertising campaign for their online music service this week. The campaign is mainly focused online but there is currently a TV ad showing and it will also be featured on Sky magazine’s December front cover. The campaign is driving traffic through to www.skysongs.com, where people can stream music from EMI, Sony, Universal [...]
It’s that time of year again when businesses start choosing Christmas cards and/or calendars to send to their clients as a thankyou. So is this just standard procedure or is this actually an opportunity to cement the client relationship, or even cross sell? In my opinion it should be treated as both of the latter [...]
Today Google has launched a UK ‘Shows’ section on YouTube which will play free-to-air full length TV programmes and clips from Channel 4, ITN, BBC Worldwide and Turner. Google expects the quantity of programmes available on the site to increase significantly in the next few months but the 5000 or so that are already available [...]
Recent research that Coffee Republic have carried out has shown that women are deterred from going into their stores because of the dark interiors that they currently have. This has spurred the brand into revisiting it’s image on the high street, giving agency Conran & Partners the task of making it more appealing to customers [...]
Mydeco has signed a deal with PlayStation to sell virtual furniture on it’s social gaming platform, PlayStation Home. Mydeco is better known for selling furniture for the home in the real world but with virtual goods market estimated to worth around $6 billion they have decided to dip their toe. It is thought that the [...]
WD Weatherspoons have recently ceased stocking the energy drink RedBull and have switched brands to Monster. According to a leaked report, Red Bulls plan to regain the WD Weatherspoons account was to insert under cover personal into Weatherspoons premises with their own supply of Red Bull to consume on site insert on buying the Monster [...]
Mike Ashley has taken Newcastle Football Club off the market and has reviled that he will be looking to generate revenue through selling on the naming rights to Newcastle’s stadium, St James Park. Hope this is going to lie with the fans is another matter. Many football clubs have gone down the very same route [...]
Some of the most memorable adverts are the ones with distinctive and well thought music scores. Here are some of favourite adverts with great music scores 1. Virgin Media, 2009 – The Virgin Media advert with the Mazzy Star track ‘Into Dust’. Extremely thought provoking with great cinematography. 2. Orange 60 Seconds, 1994 – Simple [...]
The new buzz word in marketing at the moment is, “Social media”. It’s relatively easy to start and cheap, but not many people understand how to correctly utilize it and also the pitfalls surround this type of medium. The most popular platforms to begin social marketing are blogs, forums, Facebook and other social network sites [...]