A lot of newspapers are keeping a close eye on Rupert Murdoch’s decision to introduce a paywall on all of his newspapers websites, which will dramatically change the model of the current free-to-view news website. It is somewhat of a bet, whether this model will work, but it has already been rejected by The Guardian newspaper as being unfeasible, dramatically reducing the current £25m made in advertising revenue.
Instead the Guardian are working on how to capture and increase their current audience, admitting that the revenue generated isn’t enough to replace the traditional print model.

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