Red Bull’s in-store advertising strategy
WD Weatherspoons have recently ceased stocking the energy drink RedBull and have switched brands to Monster. According to a leaked report, Red Bulls plan to regain the WD Weatherspoons account was to insert under cover personal into Weatherspoons premises with their own supply of Red Bull to consume on site insert on buying the Monster brand, stating that they preferred to consume the Red Bull brand over the Monster brand. The aim of the plan of attack was for the chain of pubs staff and managers feedback to their seniors that their customers were not happy with the change of brand. Since the leak of the report Red Bull has stated that this type of activity will cease.