Sky launched an advertising campaign for their online music service this week. The campaign is mainly focused online but there is currently a TV ad showing and it will also be featured on Sky magazine’s December front cover. The campaign is driving traffic through to www.skysongs.com, where people can stream music from EMI, Sony, Universal and Warner for a £6.49/month fee.

I received an e-shot from this campaign this week and was intrigued by Sky’s foray into this particular marketplace. Initially I was puzzled because of iTunes and the likes of Spotify having particularly strong offerings but then it dawned on me that Sky will actually be selling this as an add on to their broadband package and because of that they’re in a fairly unique position to capture a significant share of the market.

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