As part of the Sun’s 40th birthday celebrations it has released a video on YouTube mocking Apple’s iPhone TV adverts. In the video the tabloid claims “The Sun has been the UK’s best handheld for 40 years. Top news, sports, photos, gossip and games in an easy-to-share format. No waiting for pages to load, no contract, no losing reception. There’s no substitute for the Sun.”

In the same way as in the Apple advert, an anonymous pair of hands turn the pages of the publication and highlight certain areas using the same gestures that are used to demonstrate the touchscreen capabilities of their phone. The video is very clever and will definitely fuel the print vs digital debate which is currently raging.

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Diesel Generators here at Gen Power

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