From today YouTube is going to be using some more traditional advertising methods to get the message across that it now has a selection of full length programming available for viewing. The video site owned by Google will be placing ads on the sides of buses, inside tube trains and in some publications. In addition it is planning to take over a shop front near Carnaby Street where members of the public will be able to make their own programme choices on large screens.

This advertising push comes hot on the heels of YouTube announcing it’s deal with Channel 4 last month, which allowed them to include the 4oD content in their TV show offering. The majority of shows available are without advertising but are mainly used to promote flagship shows like X-Factor and Eastenders.